“Shiny Object Syndrome” on the wane

By on May, 17 2014 with Comments 0

Bob McCurdyFor the past decade industry trades have been hyping all that’s digital. One could almost rationalize how the sales staffs for any non-digital medium might have become awestruck, if even half of what was being written about these new media options was true. But alas, it appears as if some in the press who’ve been infected with “shiny object syndrome” have finally put on their Foster Grants and are now beginning to see the light.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.