'Shark Tank' grabbing youth audience for ABC Friday

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During the 8 o’clock hour on Good Friday, ABC’s Shark dominated its time period among Adults 18-49, leading its nearest competiiton by 40%. 


In fact the broad-appealing ABC unscripted series ran #1 in the hour across all key Adult demos (AD18-34/AD18-49/AD25-54), as well as standing as the top-rated broadcast show with Teens 12-17 and Kids 2-11.
 
Drawing the show’s 2nd-largest-ever audinece in its two seasons on Friday night, Shark Tank also produced ABC’s 2nd-highest Adult 18-49 rating in the time peirod with regular programming in well over 1 year – since 2/5/11. 

Over the past two weeks, Shark Tank is generating ABC’s best young adult numbers with a series in the hour since February of last year.

(source: ABC)