If you are thinking about selling your station and want to make sure that you receive top dollar, Erwin Krasnow, the co-chair of the Communications Group of D.C. law form Garvey Schubert Barer, and Doug Ferber, a respected media financial consultant have some recommendations for you to consider before placing your property on the market.
Their advice, presented in the following Media Information Bureau column, includes wearing the buyer’s shoes and justifying adjustments, among other tips you won’t want to ignore.
