Selling using competitive media
It is a very common practice to look to your competitors for new sales leads. While I understand this strategy is common, unfortunately, you are often seen as late to the party if you call on them and ask them to run with you as well. For several years I have taken a different approach that allows me to use competitors against each other in an ethical way to boost sales. While writing my new ad sales book Selling Backwards (www.SellingBackwards.com) I did a ton of research to expand on this idea and discovered an even stronger strategy that is really yielding solid results for my ad sales clients.