Selected ratings deeper down the market list

By on Dec, 23 2014 with Comments 0

Clark-SmidtRatings expert Clark Smidt is debuting a new format for his market-by-market journeys through Nielsen Audio results, into realms where participation is often less than complete. But here’s what’s available nonetheless.

Despite the big holiday week, Top 20 major market PPM Santa Numbers are coming down the chimney. But, just ahead stocking gifts and coal, and using a more concise format, let’s take a run through some of the major diary markets for the select group of Nielsen subscribers:

47. NEW ORLEANS, LA. 1,193,300 AfroAm 31%, Spanish 7%.
12+ 4x/year diary market.
iHeart, Cumulus. 40 stations, 25% appear for our review.
Rank, Owner, Format, Calls, Spring ’14-Summer ’14-Summer Phase 2
1. iHeart Urban A/C WYLD/F 9.7-10.5-10.2
2. iHeart Urban WQUE/F 9.7-10.3-9.5
3. Cumulus Urban A/C KMEZ 8.8-4.9-6.1
4. iHeart Country WNOE/F 4.3-5.5-5.1
5. iHeart Talk WRNO 3.9-4.0-3.4
6. Cumulus Rym CHR KKND 2.9-2.6-2.7
7. iHeart Adult Hits KVDU 2.2-2.4-1.9
8. iHeart Gospel WYLD 1.9-1.8-1.5
9. Cumulus Country WRKN 0.9-1.4-1.4
10. Cumulus Sports WMTI 0.5-0.6.-0.6
Cluster Shares: iHeart Media, Inc. 31.6; Cumulus Media, Inc. 10.8.
Urban A/C is hot; Adult Hits and Sports are not.
It would interesting to see results from the smaller groups.

50. OKLAHOMA CITY, OK. 1,153,7010. AfroAm 11%, Spanish 10%.
iHeart, Tyler Broadcasting, Cumulus. 36 stations listed, 44% appear with numbers.
1. iHeart CHR KYGO 6.8-7.1-6.9
2. Tyler Classic Hits KOMA 6.3-6.0-6.0
3. Cumulus Rock KATT/F 5.3-6.1-5.4
4. iHeart Country KTST 5.7-4.7-5.4
5. Tyler Country KJKE 5.2-5.5-5.3
6. Cumulus Sports WWLS/F 3.8-2.9-4.5
7. Tyler Regional Mexican KTUZ/F 4.7-3.4-4.4
8. iHeart Classic Country KXXY/F 2.9-4.4-4.3
9. iHeart News/Talk KTOK 3.8-3.5-4.1
10. Tyler A/C KMGL 5.4-4.3-3.7
11. Cumulus Hot A/C KYIS 4.0-2.8-3.1
12. Tyler Sports KRXO 2.2-1.8-2.4
13. Cumulus Rym CHR KKWD 2.3-2.1-2.3
14. iHeart Classic Rock KBRU 2.3-1.8-1.3
15. Tyler Talk KOKC 1.0-0.8-1.0
16. Cumulus Regional Mexican WKY 1.3-1.0-0.8
Tyler Broadcasting Corp. 22.8; iHeart 22.0; Cumulus 15.7.
Sports grows, Classic Hits and Country do well. Wobbles for A/C & Hot A/C.

53. MONMOUTH-OCEAN, NJ. 1,029,300. Spanish 9%
Press Communications, LLC. 11 stations, 27% appear.
1. Press Country WKMX/WTHJ 3.5-3.9-3.8
2. Press CHR WBBO 2.0-1.6-2.3
3. Press Modern A/C WWZY/WBHX 1.7-2.5-1.7
Press 7.8. Not much to pull.

54. LOUISVILLE, KY. 996,300. AfroAm 15%, Spanish 4%.
iHeart, Summitmedia, WAY. 37 stations, 35% appear
1. iHeart Country WAMZ 7.8-8.7-8.8
2. IHeart Talk WHAS 6.5-6.8-7.3
3. Summit Country WQNU 4.0-5.1-4.9
4. iHeart CHR WRNW 3.7-4.4-4.0
5. Summit Classic Hits WSFR4.8-4.4-3.8
6. Summit Country WRKA 3.3-4.5-3.6
7. Summit A/C WVEZ 3.9-4.1-3.5
8. iHeart Classic Rock WOMF 3.6-3.7-3.4
9. iHeart Rock WTFX 2.4-2.3-2.2
10. WAY Media Christian WAYI 2.0-1.9-1.9
11. iHeart Hot A/C WLGX 2.4-1.9-1.7
12. iHeart Sports WKRD 1.3-1.0-1.6
13. IHeart Talk WKJK 1.4-0.5-0.6
iHeart 29.6; Summit Media, LLC 15.8
Traditional formats. A 3-way shoot out for Country, otherwise no duplication.
Not much Sports, except for The Derby.

55. RICHMOND, VA. 982,700. AfroAM. 30%, Spanish 5%
Radio One, Summit, iHeart, Alpha. 32 stations, 50% appear.
1. Radio One Urban A/C WKJS 8.9-10.5-9.8
2. Summit Country WKHK 8.9-9.4-9.1
3. iHeart Urban WMTJ 7.1-8.2-7.9
4. Radio One Gospel WPZZ 4.9-5.6-6.6
5. iHeart A/C WTVR/F 7.1-4.4-5.6
6. iHeart News/Talk WRVA 4.6-5.0-5.4
7. Radio One Urban WCDX 5.2-5.8-5.0
8. iHeart CHR WRVQ 4.0-5.2-4.4
9. iHeart Modern Rock WRXL 4.0-3.3-4.4
10. Summit Hot A/C WRUV 2.9-3.7-3.2
11.Summit Classic Rock WKLR 3.1-2.7-3.0
12. Alpha Classic Hits WBBT/F 3.1-2.6-2.4
13. Alpha Country WFLV 2.5-1.9-2.0
14. Alpha Classic Country WWL 2.1-1.7-1.4
15. iHeart Sports WRNL .08-.0.7-1.3
16. Summit CHR WURV-HD2 3.0-0.5-1.3
iHeart 29.0; Radio One 21.4; Summit 16.6; Alpha Media 5.8.
Urban influence and more players shown; Gospel and Mod Rock grow.

56. BUFFALO, NY. 977,200. AfroAm 12%, Spanish 4%
Cumulus. 31 stations, 10% appear.
1. Cumulus Classic Rock WGRF 6.5-6.7-6.7
2. Cumulus Classic Hits WHTT 5.4-6.2-6.6
3. Cumulus Rock WEDG 4.9-4.2-3.8
Cumulus 17.1
Not much help for a Top 60 market without any basis of comparison.
Co-owned Classic Rock & Classic Hits co-exist nicely.

57. ROCHESTER, NY. 957,300 AfroAm 11%, Spanish 5%
iHeart. 32 stations, 19% appear.
1. iHeart News / Talk WHAM 7.3-6.9-6.5
2. iHeart Classic Rock WAIO 3.1-2.7-4.5
3. iHeart CHR WKGS 4.4-3.4-3.5
4. iHeart Modern A/C WDVI 3.0-3.8-3.2
5. iHeart Sports WHTK 0.8-0.9-1.1
6. iHeart Country WNBL 1.0-1.0-0.8
iHeart 19.6. Nice format positioning with no internal competition.

59. BIRMINGHAM, AL. 903,200. AfroAm 29%, Spanish 4%.
Summit, iHeart, Cumulus, Crawford. 37 stations, 60% appear.
1 .Summit Urban A/C WBH 10.3-10.0-11.2
2. Summit Urban WBHJ 8.4-8.3-8.2
3. Summit Country WZZK/F 7.6-7.7-6.1
4. iHeart CHR WQEN 5.1-4.5-5.7
5. Cumulus Sports WJOX/F 4.1-4.4-5.7
6. iHeart Country WDXB 6.9-6.7-5.2
7. Summit Classic Hits WBPT 4.4-4.5-5.1
8. iHeart Talk WERC-A/F 3.8-3.8-3.8
9. Cumulus Urban A/C WHUT 4.5-3.7-3.7
10. iHeart A/C WMJJ 2.6-3.0-3.1
11. Crawford Christian WDJC/F 2.9-3.3-2.9
12. Summit Gospel WAGG 3.4-2.4-2.9
13. iHeart Gospel WERC-HD2 2.4-2.8-2.8
14. iHeart Urban WMJJ-HD2 2.0-2.1-2.2
15. Summit A/C WEZZ/F 4.3-3.0-2.0
16. iHeart Rock WQEN-HD2 1.3-1.9-1.7
17. Cumulus Country WZRR 2.4-1.9-1.7
18. Cumulus Talk WAPI 1.0-.0.9-.0.7
19. Crawford Talk WYDE/F 1.1-0.8-0.7
20. Cumulus Sports WJQX 0.0-0.6-0.5
21. Summit Adult Alternative WEZZ-HD2 0.6-0.8-0.4
22. Summit Soft A/C WENN 0.6-0.8-0.4
Summit 36.3; iHeart 24.5; Cumulus 12.3; Crawford 3.6.
Greatest appeal for Urban and 3.0 #1 lead for Urban A/C. Country stations all drop.
Sports grows to a 4th place tie. Soft A/C may need a playlist refresh. 4 HD stations show.

60. GREENVILLE-SPARTANBURG, SC. 895,700. AfroAm 17%, Spanish 6%.
Summit, iHeart. 37 stations, 22% appear.
1. Summit Urban A/C WJMZ/F 9.1-9.8-10.6
2. iHeart Country WSSL/F 7.9-8.4-7.6
3. iHeart Country WESC/F 5.9-8.0-7.0
4. Summit Rym CHR WHZT 4.9-4.5-5.4
5. iHeart Hot A/C WMYI 4.3-3.5-2.9
6. Summit Adult Hits WJMZ-HD31 .5-1.7-1.3
7. Summit Modern Rock WJMZ-HD2 1.0-0.7-0.7
8. iHeart Classic Rock WROO 1.1-1.1-0.6
Photo Finish! iHeart 18.1; Summit 18.0.
Co-Owned Country stations are 2nd and 3rd. Hot A/C slipping.
An HD-3 station shows numbers.

61. FT. MYERS-NAPLES, FL. 848,200. Spanish 20%, AfroAm 7%.
Renda, Beasley, iHeart. 33 stations, 36% appear.
1. Renda Country WWGR 5.4-5.8-5.7
2. Beasley CHR WXKB 5.1-5.3-5.2
3. iHeart Rym CHR WBTT 4.3-4.7-5.0
4. iHeart Classic Hits WOLZ 3.8-3.3-4.3
5. Beasley Rock WRXK/F 3.1-2.9-4.0
6. Beasley Soft A/C WJPT 5.6-6.0-3.5
7. Renda Adult Hits WJGO 2.6-3.7-3.3
8. iHeart Country WCKT 3.1-2.9-3.0
9. Beasley Sports WWCN 1.3-1.9-2.3
10. iHeart CHR WZJZ 2.6-2.4-1.8
11. Renda Hot A/C WSGL 1.9-1.3-1.0
12. Renda Talk WGUE 0.0-0.0-0.7
Beasley Broadcast Group 15.0; iHeart 14.1; Renda Broadcasting Corp. 10.7
Relatively small shares. Classic Hits jumps; Soft A/C takes a big drop.

62. TUCZON, AZ. 845,900. Spanish 33%, AfroAm 4%.
Cumulus, iHeart, Lotus Communications Corp. 31 stations, 52% appear.
1. Cumulus Country KIIM/F 8.9-9.8-10.2
2. iHeart CHR KRQQ 7.3-7.7-6.3
3. Cumulus Classic Hits KHYT 4.9-6.9-6.3
4. Lotus Classic Rock KLPX 5.9-6.0-5.0
5. Lotus Regional Mexican KCMT 4.7-4.9-4.3
6. Lotus Modern Rock KFMA 3.9-3.1-4.3
7. iHeart News/Talk KNST 3.7-3.0-4.0
8. iHeart Urban KOHT 6.0-4.3-3.3
9. iHeart Hot A/C KMIY 3.2-3.1-2.5
10. Cumulus CHR KSZR 2.0-2.2-1.9
11. iHeart Spanish Adult KTZR .08-1.5-1.8
12. Cumulus Adult Standards KTUC 1.6-1.3-1.6
13. iHeart Country KYWD 1.4-1.2-1.3
14. iHeart Tejano KXEW 1.1-1.6-0.8
15. Cumulus Sports KCUB 0.6-0.6-0.7
Cumulus 20.6; iHeart 20.0; Lotus 13.6.
Country has a 3.9 share lead for 1st place. Urban slips.

63. DAYTON, OH. 828,300. AfroAm 15%, Spanish 2%.
Cox, iHeart. 22 stations, 10 appear.
1. Cox Country WHKO 12.3-13.5-14.4
2. Cox News/Talk WHIO-A/F 7.4-5.5-6.3
3. iHeart Rock WTUE 5.5-6.1-5.7
4. iHeart Hot A/C WMMX 6.8-5.4-5.6
5. iHeart CHR WCHD 5.4-5.3-5.1
6. iHeart Oldies WRZX 2.2-4.1-4.2
7. iHeart Modern Rock WXEG 1.8-2.4-2.2
8. Cox Classic Hits WZLR 1.7-1.2-1.7
9. iHeart Country WYDB 1.6-2.0-1.4
10. iHeart Classic Country WIZE 0.0-0.0-0.5
iHeart 24.7; Cox 22.4.
#1 Country with a huge 8.1 lead over 2nd place co-owned N/T and a 13.0 lead over the competition.
Hot A/C off, Oldies on.

65. ALBANY-SCHENECTADY-TROY, NY. 800,200. AfroAm 7%, Spanish 4%.
iHeart, Capital Broadcasting. 38 stations, 18% appear.
1. iHeart News/Talk WGY-A/F 6.5-4.9-5.9
2. iHeart Classic Rock WPYX 5.6-6.9-5.8
3. iHeart Oldies WTRY/F 5.5-4.6-5.2
4. iHeart CHR WKKF 2.4-3.4-2.8
5. Capital Talk WGDJ 2.4-1.3-2.2
6. iHeart Sports WOFX 0.5-0.4-0.5
iHeart 24.6. Not much to tell.

66. TULSA, OK. 775,700. AfroAm 9%, Spanish 8%.
Cox, iHeart, Journal. 33 stations, 33% appear.
1. Cox Country KWEN 7.4-6.8-7.2
2. Cox News/Talk KRMG-A/F 7.1-7.8.6.7
3. iHeart Rock KMOD/F 5.8-5.4-6.1
4. Cox Classic Rock KJSR 4.5-5.5-5.2
5. Journal CHR KHTT 4.0-6.5-4.9
6. iHeart Country KTGX 4.5-5.6-4.0
7. Cox Hot A/C KRAV/F 4.0-3.6-3.8
8. iHeart CHR KTBT 2.8-3.4-3.7
9. Journal Adult Hits KBEZ 4.8-2.9-3.2
10. iHeart Spanish Adult KIZS 1.5-0.9-2.1
Cox 22.9; iHeart 12.2; Journal Broadcast Group 8.1.
#2 for News/Talk, a CHR battle in the making and Adult Hits is off.

Takeaways:
* Playlists need attention.
* Are formats too young for predisposed dollar demos?
* Today’s 45-64s are very different than 20 years ago.
* Digital is technical quality. Mobil is anywhere availability.
* Content gets the money.

Broadcast Connector Clark Smidt applies custom strategy to improve business and bottom line. Details deliver results from content that sells.
Partnerships with Research, Technical, Production and Voice. 978 470-2120. radiofm@comcast.net www.broadcatideas.com.
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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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