SBS launches Mega 96.3FM in LA
Mega 96.3FM (KXOL-FM) targets Los Angeles’ Hispanic young adults in the highly 18-49 demo with a blend of up tempo, energetic and entertaining programming. Formerly Latino 96.3FM, the new Mega 96.3FM launched 5/16, supported by imaging from the international superstars, Shakira, Romeo Santos and Enrique Iglesias.
The music mix will provide an upbeat blend of pop hits, pop ballads and Bachata, and will also feature a tropical feel, giving today’s listeners the variety they appreciate. Mega 96.3FM is the country’s first Latino general market radio station that appeals to all Hispanics.
Mega 96.3FM is the third SBS station to air a market-specific version of the “Mega ” brand that has a proven track record of being #1 in New York and Puerto Rico.
The new Mega 96.3FM will benefit from a stronger signal (see the map—the station moved to the Mt. Wilson antenna farm), a stronger brand and a stronger format.
“Spanish Broadcasting System has consistently pushed beyond the traditional boundaries of radio to reach millions of Latinos through a premiere combination of broadcast, online and mobile assets, as well as a dynamic and growing live entertainment platform,” said Raul Alarcon, SBS CEO. “Our strong connections with the top-talent in Latino pop music and our proven promotional and programming expertise has supported our efforts to expand our brands nationally and extend our audience. Wherever Latinos want to access our content, we’ll be there with the most innovative formats via broadcast, online and live. “Radio is both our history and the foundation upon which we will continue to grow our company moving forward. As we evolve our company, we will continue to serve our increasingly diverse audience and local communities with the best content – music, news, emergency information, and public service — wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else.”
“Our extensive research in the Los Angeles market showed a need for a distinct format that fits the diversity, passion and energy of one of the hottest cities in America,” stated Jesus Salas, EVP of Programming of SBS Radio . “We are confident Mega 96.3FM will become an instant favorite among the Angelenos.”
The talent line-up will be announced in the coming days.
Mega 96.3FM joins the SBS Radio LA family with sister station 97.9FM La Raza.
See the new signal: