Small-Market Success, Next To Nashville
By Adam R Jacobson
RBR + TVBR
From September 21-23, radio industry executives and top talent will be gathered in Music City for the 2016 Radio Show.
On the drive from the airport to downtown Nashville, they may wish to take note of a station they can probably tune to, at 107.9 MHz.
The station, “Q108,” isn’t a local signal.
Rather, the Hot AC is part of Saga Communications’ seven-station Clarksville, Tenn., cluster.
With no ratings and a staff full of passion for its community and the surrounding region, “Q108” and its siblings have been highly successful for Saga. But, it didn’t happen overnight for the station group just 40 miles away from the nation’s No. 44-ranked market.