Cord-Cutting: Not A ‘Massive’ Problem For MVPDs?

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The number of pay-TV subscriptions in the U.S. and Canada will dip from a peak of 112 million in 2012 to 102 million in 2022.


While this marks a 9% decline, Dublin, Ireland-based Research and Markets believes its findings do not point to “a massive cord-cutting problem.”

Should multichannel video programming distributors (MVPDs) be pleased with this finding?

No, based on the decline in pay TV penetration forecast through 2022, and dip in pay TV subscribers seen between 2015 and 2016.


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