ComScore is reporting that Netflix logs more viewing time in the US than its rivals Amazon, Hulu, and YouTube combined.
Netflix holds a mighty 40 per cent share of total viewing hours. YouTube is a distant second with 18 percent, with Hulu third (14 percent), followed by Amazon Video (7 percent).
The ComScore report also shows Netflix’s prime viewing hours are in line with what many expect from traditional TV consumption — 8pm to 11pm. Additionally, people watch Netflix for an average of one hour and forty minutes a day per household and it is now the standard TV choice in 54 per cent of US homes.