Rear guard mission in Detroit?
All you have to do is have a baby over Labor Day weekend, assign the middle name Nash to the new arrival, and certify that this took place to Nash-FM 93-1 Detroit and a hefty pile of diapers is yours, courtesy of Cumulus Media!
The offer is being billed as the “I’m Already IN Labor-Day Weekend.”
Anyone and everyone who has a baby over the weekend and includes Nash on the birth certificate will get 93 free diapers, so long as they can produce a birth certificate and notify the station by close of business Tuesday 9/1/14.
RBR-TVBR observation: We never cease to be amazed by the thoughtful creativity of the radio promotional community. Never before has it been so clear that this profession is not just a job, it’s a doody.