Re-think Broadcast Newscasts to Remain Relevant

By on May, 17 2016 with Comments 4

Michael DeLierBy Michael DeLier

What can be done to inject more spontaneity, less promotion and more substance in local and network news? Turns out a lot and stations should think about these concepts to retain viewers, says DeLier Group President Mike DeLier (mdelier@thedeliergroup.com) in this commentary for RBR+TVBR.

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About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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