Ratings Round-up, 21-30 Edition

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Clark-SmidtToday’s trip through the Nielsen Audio ratings universe kicks off in Baltimore and winds its way to Cleveland. As usual, Clark Smidt has the numbers and the commentary. So fasten your seat belt an get ready to cruise.


Radio Ratings Scorecard and Commentary
by Clark Smidt – Broadcast Connector
The start of summer brings new ideas – and broadcasting needs it! Summer stock, summer replacement and vacation fill-in historically offer the opportunity to start something new. With a growing number of ways to deliver and connect, radio is the catalyst. Best show wins. Staying up on the trends, here’s the RBR Nielsen Ratings Scorecard. The timing is March 26-April 22. The results are from Nielsen Subscribers, total week 6+ numbers from Portable People Meter (PPM) Markets #21 Baltimore through #30 Cleveland.

21. BALTIMORE MD. 6+ Population 2,317,700. Stations 38, Subscribers 74%. Black 29%, Spanish 5%.
Rank Calls Format Owner 6+ Trend & Shares Feb/March/April Comments
1 WPOC Country iHeart. – 1.2; 8.8-8.8-7.6, holds on to # 1 share, #4 cume as the only Country in town.
2 WERQ-F Urban Radio One. + 0.7; 6.5-7.0-7.2, edges Urban A/C partner WWIN by 0.2; nice combo!
3 WWIN-F Urban A/C Radio One. + 0.6; 6.4-6.7-7.0. Total 2 Urban 14.2 +3 Gospel 3.1 = 17.3 Total.
4 WLIF Adult Contemporary CBS. + 0.2; 6.0-5.0-6.2. Holds #1 cume 676,500, 29.2% of 6+ population.
4 WJZ-F Sports CBS. + 1.7 4.5-4.8-6.2, teammates WJZ-A & DC WJFK-F @ 0.1. Sports scores 5.1-6.4.
6 WWMX Hot AC CBS. – 0.8; 6.0-5.6-5.2. Both CBS AC formats are exclusive, Total 11.4.
7 WZFT CHR iHeart. – 0.1; 6.0-5.6-5.0 drops Rhythmic name; CBS DC Rhym-CHR WPGC-F 3.4 back.
8 WQSR Adult Hits iHeart + 0.8; 3.7-6.1-4.5, settles back; exclusive format remains in the Top 10.
9 WRBS-F Christian Peter & John. – 0.4; 4.5-4.0-4.1. P&J Relig.Teach WRBS 0.3. Inspirational: 5.1-4.4.
10 WZBA Classic Rock Shamrock – 0.7; 4.7-4.1-4.0, the lead over Hearst Rock WIYY shrinks 1.3-0.6.
11 WIYY Rock Hearst Television. + 0.9; 2.5-2.8-3.4, stays 3rd in 3 way vs WZBA & WQSR Totals 11.9.
12 WBAL News/Talk Hearst Television. – 1.6; 4.3-3.3-2.7, shares fall but still lead 6 N/T stations; Total 9.5.
13 WCAO Gospel iHeart. + 0.4; 1.7-2.0-2.1. Radio One Gospel WWIN 0.5 ties CBS WLIF-HD2. Total 3.0.
13 WNEW-F News/Talk CBS. + 0.2; 1.9-1.8-2.1, breaking into the 2’s.
15 WCBM Talk WCBM Maryland, Inc. – 0.3; 2.0-1.8-1.7. Co-Owned Classic Hits WQLL 0.2.
16 WPGC-F Rhythmic-CHR CBS. + 0.2; 1.4-1.4-1.6, from DC, CBS Tropical WLZL 0.6, HotA/C WIAD 0.2.
17 WYPR News Your Public Radio Corp. – 0.4; 1.9-2.0-1.5.
18 WAMU News/Talk American University, DC. + 0.3; 0.8-1.0-1.1.
19 WBJC Classical Baltimore City Community College. – 0.5; 1.4-1.2-0.9, Classical solo hits sour notes.
20 WTMD Adult Alternative University of Maryland 0.8.
21 WGTS Columbia College Contemporary Christian 0.7.
22 WLZL CBS Tropical 0.6;
23 WLIF-HD2 CBS Gospel, 0.5; WWIN Radio One Gospel 0.5 & WOLB Talk 0.4. WJZ CBS Sports 0.3.
J/F/M Swings: + 1.7 Sports WJZ, + 0.9 Rock WIYY; -1.6 News/Talk WBAL, – 1.2 Country WPOC.
J/F/M/A Shares: iHeart 18.1-20.2-22.5-19.2, CBS 22.6-21.4-20.1-22.8, Radio One 13.4-13.3-14.2-15.1, Hearst TV 8.1-6.8-6.1-6.1.

22. ST. LOUIS, MO. 2,310,500. Stations 42, Subscribers 50%. Black 19%, Spanish 2%.
1 KLOU Oldies iHeart. + 0.5; 8.4-8.5-8.9, #1 cume 892k. Oldies not a bad word in StL, 3 use it; Total 17.0.
2 KSHE Rock Emmis. + 0.2; 6.7-7.0-6.9, Top Rocker ups ModRock partner KPNT 2.0. Rock Total 11.8.
2 KMOX/KMOX-HD3 News/Talk CBS. + 1.6; 5.3-5.6-6.9, lead on U.Missouri N/T KWMU grows 2.8-3.4.
4 KLJY Christian Gateway Creative Broadcasting. – 0.5; 6.8-6.6-6.3. Co-Owned KLJY-HD2 doubles to 0.2.
5 KSLZ CHR iHeart. + 0.5; 5.7-6.1-6.2, tops Emmis CHR KNOU 3.0-2.5; iHeart RhymCHR KBWX is 1.6.
6 WFUN-F R&B Oldies Radio One. + 0.4; 5.1-4.9-5.5 grows over iHeart Rhythmic Oldies KMJM-F by 2.9.
7 KSD Country iHeart. – 0.4; 5.8-6.0-5.4, now ties Hubbard County WILF. Country Total dips 11.2-10.8.
7 WIL-F Country Hubbard. – 0.3; 5.7-5.2-5.4 evens the Country score with KSD.
9 WHHL Urban Radio One. – 0.1; 5.2-5.2-5.1 is the only StL station using an Urban handle.
10 KYKY Hot AC CBS Radio. – 0.1; 5.1-5.4-5.0, leads CBS A/C KEZK-F 1.4. CBS A/C Total dips 9.3-8.6.
11 KPNT Modern Rock Emmis. + 0.3; 4.6-4.-4.9 for the market’s solo Rocker.
12 WARH Adult Hits Hubbard. – 0.1; 4.2-4.0-4.1, format exclusive and holding steady.
13 KEZK-F Adult Contemporary CBS – 0.6; 4.2-3.9-3.6, slip slidn’ away or just a skid.
14 KWMU News/Talk University of Missouri. + 0.2; 3.3-2.8-3.5. The 3 News/Talker Total gains 11.0-12.2.
15 KNOU CHR Emmis. + 0.6; 2.1-3.1-2.7, shows the first three months since Classic Hits changed to CHR.
16 KMJM-F Rhythmic Oldies iHeart. Flat, 2.6-2.8-2.6, now tied with KFTK Talk Emmis. + 0.1; 2.5-2.6-2.6.
18 WXOS Sports Hubbard – 0.3; 2.2-2.0-1.9, two major teams, just one Sports subscriber.
19-20 KBWX Rhythmic-CHR iHeartMedia. – 0.2; 1.8-1.6-1.6. KATZ Gospel iHeart 1.7-1.8-1.5.
Swings: + 1.6 News/Talk KMOX, + 0.6 CHR KNOU; – 0.6 A/C KEZK-F, – 0.5 Christian KLJY.
Shares: iHeart 23.5-26.0-26.8-26.2, Emmis 18.8-15.9-17.4-17.1, CBS 14.3-14.6-14.9-15.5, Hubbard 13.6-12.1-11.2-11.4, RadioOne 9.4-10.1-10.3-10.6.

23. PORTLAND, OR. 2,124,500. Stations 50, Subscribers 54%. Spanish 12%, Black 3%.
1 KKCW Adult Contemporary iHeart . + 0.1; 9.4-9.8-9.5, #1 cume 795k, beats 2 HotA/Cs with 8.9 Total.
2 KWJJ-F Country Entercom. + 1.2; 5.9-5.0-7.1, bounce adds advantage on Alpha Country KUPL 1.2-3.1.
3 KOPB-F News/Talk Oregon Public Broadcast. + 0.1; 6.7-7.1-6.8, lead on Alpha N/T KXL-F less 3.6-2.9.
4 KKRZ CHR iHeart Media. – 0.1; 6.4-7.1-6.3, solo CHR leads iHeart Rhym-CHR KXJM 3.3-2.2.
4 KYCH-F Adult Hits Entercom. + 1.2; 5.1-5.9-6.3, grows 3.1-3.3 over Alpha Adult Alternative KINK.
6 KLTH Classic Hits iHeart. – 0.7; 5.6-5.9-4.9, tops ETM ClassicRock KGON 0.1 & iHeart CR KFBW 1.1.
7 KGON Classic Rock Entercom. – 0.8; 5.6-5.5-4.8, tops iHeart ClassicRock KFBW 1.0, Classics Total 13.5.
7 KRSK Hot AC Entercom. 0.2; 5.0-4.5-4.8, ahead of Alpha Hot A/C KBFF 0.7. Hot A/C Total up 8.3-8.9.
9 KXJM Rhythmic-CHR iHeart + 0.2; 3.9-3.8-4.1 add iHeart CHR KKRZ for a Total CHR slip 10.9-10.4.
9 KBFF Hot AC Alpha. + 0.3; 3.8-3.8-4.1, still #3 of 3 A/Cs; leader of Alpha cluster in their home market.
11 KUPL Country Alpha. + 0.5; 3.5-3.8-4.0, the Country Total grows 8.5-11.1.
12 KXL-F N/T Alpha Media. – 0.4; 4.3-3.5-3.9, #2 N/T leads iHeart KEX 1.3 and Alpha Talk KUFO by 3.1.
13 KFBW Classic Rock iHeart + 0.3; 3.5-4.1-3.8.
14 KNRK Modern Rock Entercom. + 0.3; 2.8-2.8-3.1 vs ModRock iHeart KKRZ-HD2 at 0.5. Total: 3.6.
15 KINK Adult Alternative Alpha Media. + 0.1; 2.9-2.4-3.0, exclusive AA format steadies.
16 KFIS Christian Salem. + 0.9; 2.0-2.1-2.9, The Fish swims alone as the only Inspirational subscriber.
17 KEX Talk iHeart Media. + 0.1; 2.5-2.2-2.6, leads Alpha Talk KUFO by 1.9. N/T grows 13.8-14.2.
18 KQAC/KQOC/KQHR Classical All Classical Public. + 0.1; 2.4-2.1-2.5, trimulcast is an exclusive format.
19 KRYP Regional Mexican Salem. – 0.5; 2.6-2.4-2.1
20 KMHD Jazz Oregon Public Broadcasting. – 0.4; 1.5-1.4-1.1.
Sports: KFXX Entercom 0.8; iHeart KFXX 0.7; Alpha KXTG 0.6; Entercom KMTT 0.2. Sports Totals 2.3.
Swings: + 1.2 Country KWJJ-F, + 1.2 Adult Hits WYCH-F, + 0.9 Christian KFIS; – 0.8 Classic Rock KGON,
– 0.7 Classic Hits KLTH.
Shares: iHeart 29.5-32.7-34.4-32.4, Entercom 24.4-19.2-25.5-27.1, Alpha 17.2-16.0-15.2-16.3, Oregon Public 8.9-8.2-7.4-8.1.

24. CHARLOTTE, NC. 2,058,800. Stations 58, Subscribers 38%. Black 22%, Spanish 8%.
1 WSOC-F Country Beasley. + 2.2; 6.3-7.9-8.5. #1 share, Country 1-2 gains 15.3-16.7.
2 WKKT Country iHeart + 0.9; 7.3-7.4-8.2, combined Country cume hits 51.6% of 6+ population.
3 WPEG Urban Beasley. – 0.1; 7.1-7.1-7.0, #1 cume 696k, tops Beasley Urban A/C WBAV 2.7.
4 WLKO Adult Hits iHeart. + 1.9; 4.9-6.2-6.8, exclusive format has another up month.
5 WRFX Classic Rock iHeart. + 0.4; 5.7-7.2-6.1. iHeart ModRock WEND is behind 2.9; Rock Total: 9.3.
6 WHQC CHR iHeart. Flat, 5.6-5.9-5.6. Holds #1 cume, dips 582-528k. Beasley CHR WNKS at 4.2.
7 WOSF R&B Oldies Radio One. – 0.3; 5.6-5.5-5.3.
8 WLNK Hot AC Greater Media. – 0.9; 5.2-4.6-4.3, format exclusive. Add Beasley A/C WKQC Totals 8.5.
8 WBAV-F Urban A/C Beasley. + 0.3; 4.0-3.6-4.3.
10 WNKS CHR Beasley. – 1.3; 5.5-5.3-4.2, two CHR Total drops 12.2-9.8.
10 WKQC Adult Contemporary Beasley – 0.7; 4.9-4.1-4.2.
11 WPZS/WQNC Gospel Radio One. – 0.4; 4.0-3.7-3.6.
12 WEND Modern Rock iHeart Media. – 0.2; 3.4-3.0-3.2.
13 WFAE/WFHE N/T University Radio Foundation. – 0.2; 3.1-2.1-2.9. SC ETV Radio N/T WNSC 0.3.
14 WBT/WBT-FM News/Talk Greater Media. – 0.7; 3.5-3.2-2.8,
15 WMIT Blue Ridge Broadcasting WMIT 1.0. Radio Training Network WLFJ-F 0.4.
16 WFNZ Beasley Sports WFNZ 0.9. Beasley WBCN 0.2. Charlotte Sports Total is a very low 1.1.
17 WDAY Davidson College Classical 1.1. WSGE Gaston College Adult Alternative 0.4.
Swings: + 2.2 Country WSOC-F, + 1.9 Adult Hits WLKO; – 1.3 CHR WNKS, – 0.9 Hot A/C WKQC.
Shares: iHeart 25.5-26.9-29.7-29.9, Beasley 31.4-28.8-29.1-29.3, Radio One 10.6-9.6-9.2-8.9, Greater Media 8.4-8.7-7.8-7.1.

25. PITTSBURGH, PA. 1,990,400. Stations 49, Subscribers 29%. Spanish 12%, Black 9%.
1 WWSW-F Classic Hits iHeart. + 2.9; 8.3-9.5-11.2. #1 cume up 8% to 768k; retakes Top slot.
2 WDVE Rock iHeart + 0.9; 8.5-9.6-9.4, leads ModRock partner WXDX 4.5. Rock Total: 14.3.
3 WRRK Adult Hits Steel City. -1.3; 9.4-8.5-8.1, exclusive format slides.
4 WKST-F CHR iHeart + 0.7; 7.2-7.9-7.9, just this one CHR; part of small PPM market sub list.
5 KDKA/KDKA-HD2 News/Talk CBS. – 1.9; 7.8-7.1-5.9, tops Essential Public N/T WESA 4.9-3.9.
6 KDKA-F Sports CBS. + 1.7; 3.8-4.1-5.5, seasonal rebound for All The Good Sports, only game in town.
7 WXDX-F Modern Rock iHeart. + 0.8; 4.1-4.5-4.9, only Modern or anything Rock subscriber.
8 WBZZ Hot AC CBS. + 0.1; 4.4-4.6-4.5, leads Steel City Hot A/C WBZZ, 1.3. Hot A/C Total up 8.0-8.7.
9 WDSY-F Country CBS. – 0.8; 4.8-4.3-4.0, spread over iHeart Bull Country WPGB now 0.7. Total: 7.3.
10 WPGB Country iHeart. + 0.1; 3.2-3.1-3.3. This one’s becomin’ a fight.
11 WLTJ Hot A/C Steel City. – 0.5; 3.7-3.4-3.2. Does the new KC cluster distract Steel City Pitt?
12 WESA News/Talk Essential Public Media. – 0.8; 2.8-2.2-2.0. N/T Total WESA & KDKA drops 9.3-7.9.
13 WYEP-F Adult Alternative Pittsburgh Community Broadcasting 0.8, off a tick on a format exclusive.
14 WBGG iHeart Sports, 0.2.
Swings: + 2.9 Classic Hits WWSW-F, + 1.7 Sports KDKA-F; – 1.9 N/T KDKA/HD2, -1.3 Adult Hits WRRK.
Shares: iHeart 31.7-27.6-34.9-36.9, CBS 20.1-20.8-20.1-20.9, Steel City 12.7-13.1-11.9-11.3.

27. SACRAMENTO, CA. 1,866,100 Stations 39, Subscribers 64%. Spanish 19%, Black 8%.
1 KSEG Classic Rock Entercom. – 0.3; 9.9-9.1-9.6, #1 share, exclusive format. ETM has the Rock franchise.
2 KFBK/KFBK-FM News/Talk iHeart. – 0.3; 8.0-7.7-7.7. Next N/T of 4 is Capital Public KXJZ, back 4.8.
3 KDND CHR Entercom. + 0.6; 5.7-5.9-6.3, #1 Cume 563k, ups RymCHR CBS KSFM 2.9, Entv KHHM 3.5.
4 KRXQ Rock Entercom. + 1.1; 4.2-4.7-5.3. Entercom has all the Rocks – Classic, Reg, Mod – up 18.0-19.1.
5 KHYL Rhythmic Oldies iHeart. – 0.2; 5.2-4.7-5.0, the move from A/C looks good and steady.
6 KZZO Hot A/C CBS. – 0.1; 4.9-4.9-4.8, leads Entercom Hot A/C KUDL 1.0. Total Hot A/C: 8.9-8.6.
7 KYMX Adult Contemporary CBS. Flat, 4.5-5.4-4.5. Exclusive A/C, add 2 Hot A/Cs Total down: 14.3-13.1.
8 KNCI Country CBS – 0.2; 4.5-4.0-4.3, leads iHeart KBEB 0.6, Entravision KNTY 2.2. Country up 9.2-9.8.
9 KKDO Modern Rock Entercom. – 0.2; 4.9-4.4-4.2. Nice fit with ETM Rock KRXQ & Classic Rock KSEQ.
10 KUDL Hot AC Entercom. + 0.3; 3.5-4.0-3.8.
11 KBEB Country iHeart + 1.2; 2.5-3.1-3.7. Trails KBEB by 0.6, over Entravision Country KNTY 1.6.
12 KSFM Rhythmic-CHR CBS. – 0.8; 4.2-3.5-3.4, edges Entravison RymCHR KHHM 0.6. CHR up 12.7-12.5.
13 KQJK Adult Hits iHeart. – 0.8; 3.9-4.2-3.1, exclusive format is sliding.
14 KXJZ News/Talk Capital Public Radio. – 0.5; 3.4-3.1-2.9, Capital Public Classical KGRB 1.0; CP Total: 3.9.
15 KHHM Rhythmic-CHR Entravision. + 0.5; 2.3-3.3-2.8.
16 KXSE Spanish Adult Hits Entravision. + 0.1; 2.5-2.5-2.6, tops all 4 Spanish genres. Total dips 6.4-6.1.
17 KNTY Country Entravision. + 0.1; 2.0-2.1-2.1.
18 KSTE Talk iHeart 1.7; News/Talk KQEI-F 0.3. Total 4 station News/Talk Shares off: 12.7-11.9.
19 KLMG Spanish CHR Lazer Broadcasting 1.4 ties RegMex Entravision KRCX. Lazer RegMex KRRB 0.7.
Sports: Entercom KCTC/KCTC-HD2, 1.2. CBS KHTK, 1.1. Total Sacramento Sports dips 2.7-2.3.
Swings: + 1.2 Country KBEB, + 1.1 Rock KRXQ; – 0.8 RhymCHR KSFM, – 0.8 AdHits KQJK, – 0.5 N/T KXJZ.
Shares: Entercom 29.2-28.9-28.3-30.1, iHeart 18.8-21.2-21.4-21.2, CBS 20.2-19.7-19.1-18.1, Entravision 8.3-8.2-9.3-8.5.

28. SAN ANTONIO, TX. 1,818,600. Stations 48, Subscribers 63%. Spanish 53%, Black 7%.
1 KCYY Country Cox. + 1.1; 7.0-7.2-8.1. SA has 4 Country stations on the rise. Total: 14.6-16.4.
2 KONO-F Classic Hits Cox + 0.2; 6.6-5.9-6.8. On a roller coaster, this is the only Classic Hits/Rock.
3 KXXM CHR iHeart. + 0.2; 5.3-5.4-5.5, lead over Alpha CHR KTFM grows 2.4-2.9.
4 KAJA Country iHeart. – 0.5; 5.9-5.2-5.4 trails Country KCYY by 2.7. Cox Classic KKYX 5.5 down.
5 WOAI News/Talk iHeart. + 0.6; 4.5-4.6-5.1 leads Texas Public N/T KSTX 2.3; Alpha KTSA has 0.9.
6 KQXT-F Adult Contemporary iHeart + 1.1; 3.8-4.7-4.9. Total A/C + Hot A/C Shares rise 8.9-9.6.
7 KSMG Hot A/C Cox. – 0.1; 4.8-4.9-4.7, solo Hot A/C as iHeart A/C KQXT trails by just 0.2.
8 KISS-F Rock Cox. + 0.5; 3.8-4.4-4.3. Add Classic Rock KTXX for a Cox Rocks uptick 8.0-8.2.
8 KXTN-F Tejano Univision. + 0.2; 4.1-3.9-4.3, subscribing Spanish/Mexican formats dip 12.8-12.2.
10 KROM Regional Mexican Univision. – 0.3; 4.3-4.7-4.0, to lead the 4 Regional Mexicans: 8.0-7.7.
11 KJXK Adult Hits Alpha. + 0.8; 3.2-3.6-4.0, consistently performing exclusive market format.
12 KTKX Classic Rock Cox. Flat, 3.9-3.6-3.9.
13 KBBT Rhythmic-CHR Univision – 0.1; 3.9-4.7-3.8, ahead of iHeart Rhythmic-CHR KZEP by 1.5.
14 KSTX News/Talk Texas Public. – 0.2; 3.0-2.8-2.8. The 3 station News/Talk Total gains 8.5-8.8.
14 KMYO Rhythmic Oldies Univision + 0.2; 2.6-2.4-2.8, format could be about a mover.
16 KTFM CHR Alpha. – 0.3; 2.9-3.0-2.6. iHeart Rhym-CHR KZEP back by 0.5. CHRs slip 15.8-14.4.
16 KKYX Classic Country Cox. Flat, 2.6-2.0-2.6. iHeart Classic Country WRPT is way down 0.2-0.3.
18 KZEP-F Rhythmic-CHR iHeart – 0.2; 2.5-2.7-2.3. Down from the debut trend.
19 KPAC Classical Texas Public. – 0.7; 2.5-2.3-1.8. Combined with Texas Public N/T slips 5.1-4.6.
20 KLEY-F Regional Mexican Alpha 1.4 ties its twin KSAH-F 1.4. iHeart RegMex KQHT-HD3 at 0.9.
21 KZAR Christian CHR/Rock Educational Media Foundation 0.9 ties Alpha News/Talk KTSA 0.9.
Sports: iHeart KTKR 0.6. Alpha KZDC 0.5. Cox KONO 0.1. Total Sports trio goes even lower: 1.4-1.2.
Swings: + 1.1 Country KCYY, + 1.1 A/C KQXT-F, + 0.8 Adult Hits KJXK; – 0.7 Classical KPAC,
– 0.5 Country KAJA.
Shares: Cox 27.4-28.9-28.2-30.5, iHeart 25.0-23.7-24.5-24.1, Univision 15.4-14.9-15.7-15.1, Alpha 10.8-10.6-11.5-10.8.

29. CINCINNATI, OH. 1,760,700. Stations 37, Subscribers 62%. Black 12%, Spanish 2%.
1 WLW Talk iHeart. +2.1; 12.0-13.2-14.1, big lead is bigger by 6.8 over #2 share, jumps to #2 cume.
2 WGRR Classic Hits Cumulus. – 0.5; 7.8-6.9-7.3, #1 cume 559k over CMLS Classic Rock WOFX 1.8.
3 WUBE-F Country Hubbard. + 0.2; 6.6-6.2-6.8. The 3 Country stations are steady 9.6-9.7.
4 WKRQ Hot AC Hubbard. – 0.3; 6.7-6.9-6.4, tops the other brother Hubbard Hot A/C WREW 2.1.
5 WRRM Adult Contemporary Cumulus. – 0.3; 6.1-5.2-5.8, add Hubbard Hot A/Cs for 16.8-16.5.
6 WOFX-F Classic Rock Cumulus. – 1.4; 6.9-5.8-5.5, tops Rocks iHeart WEBN 0.8, CMLS WFTK 3.1.
7 WEBN Rock iHeart + 1.2; 3.5-3.9-4.7. Big Jump; 4 Rockers (Classic, Mod, 2 Regular) up 13.0-13.8.
8 WKFS CHR iHeart. + 0.2; 4.4-4.2-4.6. Cincinnati’s only CHR of any type; subscriber or not.
9 WREW Hot A/C Hubbard. – 0.7; 5.0-4.7-4.3. Are two heads better? Hubbard HotA/Cs dip 11.6-10.7.
10 WIZF Urban Radio One. + 0.4; 3.5-4.1-3.9, Urban genre Radio One R&B Oldies WOSL, down 1.3.
11 WVXU News /Talk Cincinnati Public. + 0.3; 2.8-2.9-3.1. The 4 News/Talkers gain a share 19.4-20.4.
12 WKRC Talk iHeart Media. – 0.3; 3.2-3.0-2.9.
13 WGUC Classical Cincinnati Public + 0.1; 2.7-2.9-2.8, format exclusive; Cincy Public combo 5.8-5.9.
14 WOSL R&B Oldies Radio One. + 0.2; 2.4-2.6-2.6. Good potential, maybe.
15 WFTK Rock Cumulus. + 0.6; 1.8-2.3-2.4. Nice trend; good month for Cincinnati Rockers.
16 WCKY Sports iHeart. Holds, 2.0-2.6-2.0 vs iHeart Sports WSAI 0.7. Total Sports down 3.4-2.7.
17 WNNF Country Cumulus. – 0.1; 1.8-2.2-1.7.
18 WYGY Country Hubbard. – 0.3; 1.5-1.2-1.2 ties WEBN-HD2 iHeart Mod Rock + 0.2; 1.0-1.0-1.2.
Etc: WOBO Educational Community Variety 0.5 ties WNKU/WNKN Northern Kentucky U AA 0.5.
WDBZ Radio One Talk 0.3 ties WMKV Maple Knoll Adult Standards 0.3.
Swings: + 2.1 Talk WLW, + 1.2 Rock WEBN; – 1.4 Classic Rock WOFX-F, – 0.7 Hot A/C WREW.
Shares: iHeart 24.9-26.5-28.7-30.2, Cumulus 25.4-24.4-22.4-22.7, Hubbard 18.6-21.2-19.0-18.7, Radio One 6.2-6.1-7.0-6.8, Cincinnati Public Radio 6.3-5.5-5.8-5.9.

30. CLEVELAND, OH. 1,758,800. Black 20%, Spanish 4%. Stations 36, Subscribers 58%.
1 WGAR-F Country iHeart + 1.3; 8.8-9.3-10.1, exclusive Cleveland Country. iHeart wins 1-2-3-5.
2 WMJI Classic Hits iHeart – 2.2; 11.7-11.7-9.5, #1 cume 621,700 with a bit of a slip.
3 WHLK Adult Hits iHeart. + 0.3; 9.1-9.0-9.4. Great format when done right. Cleveland: iHeart Huge!
4 WZAK Urban A/C Radio One. + 1.0; 5.9-7.2-6.9; leads all Radio One Urbans incl. WENZ by 2.2
5 WTAM News/Talk iHeart. – 0.1; 6.4-6.2-6.3, tops N/T Ideastream by 3.8. N/T Total is up 8.8-9.0.
6 WNCX Classic Rock CBS.- 0.6; 6.8-6.7-6.2, tops iHeart Rock WMMS 1.3 & ModRock-HD2, 5.1.
7 WDOK Adult Contemporary CBS. – 0.2; 6.1-6.1-5.9. A/C Total for Urban, Hot, Regular is 17.8.
8 WAKS CHR iHeart. + 1.0; 4.3-4.6-5.3. Solo CHR, still low for a typical iHeart.
9 WQAL Hot A/C CBS. – 0.4; 5.4-5.3-5.0.
10 WMMS Rock iHeart. + 0.3; 4.6-4.7-4.9; I still see the Buzzard. Cleveland Rock dips 12.4-11.1.
11 WENZ Urban Radio One. + 0.3; 4.4-4.6-4.7 + Urban A/C WZAK + Gospel WJMO = steady 12.8.
12 WCPN News/Talk Ideastream. Sticks 2.5-2.1-2.5; a 2.0 lead on Kent State University N/T WKSU.
13 WKRK-F Sports CBS – 0.7; 2.8-2.5-2.1, the only game in town, despite Browns, Cavs & Indians.
14 WJMO Gospel Radio One, 1.2-1.0-1.2.
15 WMMS-HD2 Modern Rock iHeart, 1.3-1.0-1.1.
16 WCLV Classical Cleveland Classical Radio, 0.9. Exclusive format.
16 WKHR Adult Standards Kenston Local School District, 0.9.
18 WCRF-F/WVMS Religious Teaching Moody Bible. 0.7, the only Inspirational subscriber.
19 WKSU-F/WKRJ/WKRW/WKSV/WNRK News/Talk Kent State University, 0.5 from 5 signals.
Swings: + 1.3 Country WGAR-F, + 1.0 Urban A/C WZAK; – 2.2 Classic Hits WMJI, – 0.7 Sports WKRK-F.
Shares: iHeart PPM Record: 43.1-46.2-46.5-46.6, CBS 22.4-21.1-20.6-19.2, Radio One 12.4-11.5-12.8-12.8.

Takeaways:
* How much Summer Innovation can we look & listen forward to?
* Authenticity attracts Big Money from Boomers, Politics and Millennials.
* No-cost Simplicity is a true Art form.
* Words & Music meet at the corner of Fresh & Familiar.

Broadcast Connector Clark Smidt delivers prompt results without added cost.
Conversation Impacts the rest of 2015 & Beyond: 978 470-2120. Andover, MA.
www.broadcastideas.com [email protected] @ClarkSmidt
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