Radio is theater of the gut

By on Aug, 5 2014 with Comments 0

Jeffrey HedquistWorld famous radio legend Chuck Blore once told me that instead of being “theater of the mind,” radio is really “theater of the gut,” because of its emotional impact. Let’s face it – people buy emotionally.  They may justify it logically and objectively, but most purchases are emotional. 

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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