Radio is Effective for Healthcare Advertising

By on Aug, 14 2014 with Comments 0

RAB / Radio Advertising BureauWhen it comes to which type of advertising influences healthcare choices, radio was ranked as the most effective medium – especially among 25-44 year olds – according to findings from RAB’s F.C.T. Report. In addition, when it comes to medical care decisions, it is insurance that outranks all other choices – including medical referrals.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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