Radio interview techniques

By on May, 7 2014 with Comments 0

Jeffrey HedquistSome of the most effective commercials ever created have not been written by copywriters, but by regular folks – employees, customers or people on the street.  They will say things that no copywriter could or probably ever should write.  How can you make your interviews with them more productive?

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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