Programmatic TV Ad Buying, Selling Webinar is Wednesday

By on Feb, 16 2016 with Comments 0

BIA KelseyBIA/Kelsey is offering a Webinar on programmatic ad buying and selling for television on Feb. 17.

Saying that programmatic has been garnering press attention and momentum for the past year, BIA/Kelsey believes “We’re now ready for a breakout year in local television.”

In the first of a series of Webinars on this topic, the company will look at national and local television markets and cover topics such as how do experts view programmatic TV in terms of compatibility with your existing planning and buying mechanisms and how soon might programmatic have an impact on local television inventory purchasing.

Some of the experts expected to participate in the 2 p.m. event are from Strata, comScore/Rentrak and Sinclair Digital Group.

Sign up for the event here:

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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