Produce, Sell Local Sports Events to Rake in Ratings, Revenue

By on Jan, 11 2016 with Comments 0

Michael DeLierBy Michael DeLier

In this commentary, Michael DeLier, president of management consulting firm The DeLier Group, says television station managers should consider securing the rights to produce and sell local sporting events to earn both ratings and revenue. Here’s how he did it. Reach him at: mdelier@thedeliergroup.com.

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