PPM Day 4 Update

By on Jun, 13 2014 with Comments 0

Clark-SmidtThe Nielsen May PPM is a big one and today’s summary covers an important range of trendsetting markets 37-48.  With timing better than that old April / May Arbitron, the numbers give a forecast barometer for programming & positioning, sales & strategy.  This is Day 4 of the just released Nielsen’s spring round of broadcast audio delivery:

37.  AUSTIN, TX.  Top 5 Total Shares: EMMS Adult Hits KBPA 9.6 and #1 CUME 510.200.  CCU-E Country pair KASE-F 7.3 at #4 cume and KVET 6.0. Christian KFMK and Rym/CHR KPEZ tie at 5.3.   Top 5 Cumes include, #2 CHR WMFI/F 6th in shares, #3 Mod Rock KAMX 8th and #5 A/C KKMJ/F is at #10 share.   March/April/May Share Gain:  Rym/CHR KPEZ +.9, Mod Rock KAMX +.8, Spanish KLHA +.8, Country KKMJ +.6, Urban A/C KKMJ-HD3 +.5, Country KASE +.5.  March/April/May Share Loss:  Reg. Mexican KLQB -1.5, CHR KHFI -.5, KVET/F and Public News KUT both off -.3.  Market Cluster Share Leaders:  EMMIS 28.9, CCU-E 24.7, ENTERCOM 11.3, GENUINE AUSTIN 5.8. 

38. MILWAUKEE.  Top 5 Total Shares:  JOURNAL News/Talk WTMJ 9.4 and #5 cume, Country WMIL/F 9.0 and #2 cume, Classic Hits WRIT/F 6.5, #3 cume, ModAC WMYX 5.6 and TOP CUME 516,200, Talk WISN 5.1 and #4 cume belongs to CHR WKSS at 7th share.   March/April/May Share Gain:  News/Talk WTMJ +3.7, A/C WLDB +.7, Urban Contemp. WKKV +.3, Public News/Talk WUWM +.3.  March/April/May Share Loss: Country WMIL/F -1.7, WRIT -.9, WMYX -.6, Mod Rock WLUM -.4, CHR WRNW -.4.  Market Cluster Leaders:  CCU-E 28.9,  JOURNAL 13.9, ENTERCOM 11.1

39. INDIANAPOLIS.  NAB/RAB September 10-13.  Top 5 Total Shares: RADIO ONE Urban A/C WTLC 6.9,  Soft A/C WYXB 6.4 with TOP CUME 431,500,  Classic Hits WJJK 6.3 is also #3 cume, Country WFMS 6.3, Talk WIBC 6.1 and CHR WZPL ties at 6.1 and scores #2 cume.  Other cume leaders:  #4 Hot A/C WNTR at 9th share and #5 Country WLHK #10 share.  March/April/May Share Gain:  Country WFMS +.9, Sports WFNI +.9, WTLC +.8, Classic Rock WFBQ +.8, WNTR +.8, Sports WIBC-HD2 +.8, March/April/May Share Loss: Country WMIL/F -1.7, WRIT -.9, WMYX -.6, Mod Rock WLUM -.4, CHR WRNW -.4.  Market Cluster Leaders:  EMMIS 20.5, RADIO ONE 18.1, CMLS 14.4, ENTERCOM 11.3.

42.  PROVIDENCE.   CUMULUS Top 2:  CHR WPRO/F Urban A/C 8.9 and TOP CUME 555,000, A/C WWLI 8.7 is 2nd and 2nd.  #3 Share Classic Hits WWBB 7.7, Country WCTK 7.3, 5th share & cume is Rock WHJY.  #3 cume Hot A/C WSNE at 6th share.  M/A/M Gain:  Country WCTK +1.1, WWLI +.9, WWBB +.5, Public News/Talk WGBH +.5, Talk WPRO/WEAN +.3.  M/A/M Loss:  CHR WPRO/F -1.3 Sports WVEI -.3, WSNE -.2.  Market Leaders:  CMLS 25.1, CCU-E 20.5.

43.  RALEIGH-DURHAM.  Top 5 Shares:  Country WQDR/F 10.8, A/C WRAL 7.9 at #1 CUME 493,700, #3 share Public News/Talk WUNC 7.3, Urban Contemp. WQOK 6.7. Urban A/C WFXC/WFXK 6.4. #2 cume is 7th share CHR WDCG, #3 cume is a virtual Curtis tie between WQDR and Adult Hits WBBB, followed by co-owned CHR WPLW/WWPL.  M/A/M Gain:  Mexican WYMY +1.5, WRAL +1.1, WQDR +.8, WQOK +.8, Country WKSL +.5.  M/A/M Loss: Pub News WUNC -1.0, Talk WTKK -.9, Gospel WNNL -.8, Sports WCMC -.7, WFXC/WFXK -.5.  Market Leaders:  CURTIS 26.1, RADIO ONE 17.7, CAPITAL 10.6

44.  NORFOLK-VIRGINIA BEACH, VA.  Top 5 Shares:  URBAN A/C WVKL 12.2 with 3rd cume, Urban Contemp. WOWI 7.2 at 4th cume, Classic Hits WVBW 5th cume, 4th share Country WGH/F ties share with TOP CUME Rym/CHR WNVZ 404,400.  #2 cume is A/C WWDE/F.  M/A/M Share Gain:  WGH/F +1.0, Mod. A/C WPTE +.9, Classic Hits WVBW +.5, Adult Hits WNOB +.3.  M/A/M Loss:  WWDE/F -1.1, News/Talk WNIS -.7, WOWI -.3, CHR WVHT -.2.   Market Leaders:  MAX BROADCAST 19.9, ENTERCOM 15.3, SINCLAIR TELECABLE 14.1, CCU-E 13.4CURTIS 26.1, RADIO ONE 17.7, CAPITAL 10.6.

45.  NASHVILLE.  44.  Top 5 Shares:  #1 SHARE 10.5 & #1 CUME Soft A/C WJXA 485,000, #2 share & cume CHR WRVW 8.2, Urban Contemp. WUBT 7.2, Urban A/C WQQK 7.2, Country WSIX/F 6.6.  Top Cumes:  Adult Hits WCJK #3 cume 6th share, Classic Rock WNRQ 4th cume 7th share and Country WKDF 5th and 8th. M/A/M Gain:  WCJK + 1.3, WQQK +1.1, WKDF + 8. M/A/M Loss:  Mod. Rock WBUZ -.7, Public News/Talk WPLN -.6, News/Talk WLAC -.4, WJXA -.3  Market Leaders:  CMLS 24.0, CCU-E 23.0, SOUTH CENTRAL 16.7.

46.  GREENSBORO-WINSTON-SALEM, N.C.   ENTERCOM Top 4 Sweep: Urban A/C WQMG 10.7, Rym/CHR WJMH 9.6 @ 2 cume, Adult Hits WSMW 8.7 #1 CUME 481,800, Country WPAW 7.8.  5th share A/C WMAG is #2 cume, Country WTQR 3rd cume 6th share, CHR WMKS 5th cume at 9th share.  M/A/M Gain:  WJMG +1.7,  WCHR WKZL +1.4, WTQU +1.1, WMKS +.4, WPAW +.3  TLC +.8, Classic Rock WFBQ +.8, WNTR +.8, Sports WIBC-HD2 +.8, M/A/M Loss:  Urban A/C WQMG -1.2, Public News/Talk WFDD -1.1, WMAG -.6.  Market Cluster Leaders:  ENTERCOM 36.9, CCU-E 23.0, DICK 11.5.

48.  WEST PALM BEACH.  DIGITY Hot A/C WRMF 7.7 Top Share & Cume 425,200.  Classic Hits WOLL 6.0 IS #2 cume, Classic Rock WKGR 5.7 cume #4, A/C WEAT 4.5 & cume #3.  #5 share Country WIRK 4.3, WLDI #5 cume 7th share.  M/A/M Share Gains:  Christian WAYF +.8, WKGR +.5, WIRK +.5, WRMF +.4.  M/A/M Share Loss:  WEAT -1.1, WOLL -.7, Religious WRMB -.4, Classical WPBI -.3,  Market Leaders:  CCU-E 22.1, DIGITY 20.6

49.  JACKSONVILLE.  COX Tops Shares & CUME: Classic Hits WJGL 7.6 and #2 Cume while CHR WAPE/F #1 Cume with 443,000.  Country WQIK/F #3 share 6.1 with 4th cume, Urban A/C WHJX 5.9, Urban Contemp. WJBT 5.3.  Rounding out cume CHR WNWW 3rd, ModRock WXXJ 5th at share ranks 7 & 8 respectively.

M/A/M Gain:  Classic Hits WJGL +1.7, Adult Hits WWJK 1.1, WHJX +.7, WXXJ +.7., Rock WNWW-HD2 +4., M/A/M Loss:  Country WQIK -1.9, News/Talk WOKV/F -.5, WAPE/F -.3, WNWW -.2.  Market Cluster Leaders:  COX 34.5, CCU-E 24.9.

51.  MEMPHIS.   Top Shares CCU-E 1-2-3:  Urban Contemp. WHRK 8.8 and #1 Cume 354,500. Urban A/C 8.5 with #3 cume, Gospel WHAL/F 8.1, R&B Oldies WRBO 7.8 also 4th cume, A/C WRVR 6.3 at 2nd place cume.  M/A/M Gain:  Country WGXX 1.3, Urban A/C WDIA + 1.3, WRBO +.7, Rym/CHR KXHT +.4, WMC/F +.4.  M/A/M Loss:  Black Gospel WHAL/F -2.5, KMJS -1.9, WHRK -1.7, Classical WKNO/WKNP -1.1, Classic Rock WEGR -.9, WXMX -.8. Cluster Leaders:  CCU-E 37.0, CLMS 14.6.

52. HARTFORD.   CBS has 4 out of 5 Top Shares:  Soft A/C WRCH 9.0 & #1 Cume 374,500.  CCU-Country WWYZ 8.2. CBS News/Talk WTIC 6.9, Rym/CHR WZMX 6.9 with 5th cume and Hot A/C WTIC/F 6.4 with #3 cume.  CHR WKSS #2 cume & 6th share, Classic Hits WHCN 4th cume & 7th share.   M/A/M Gain:  Public News WFCR +1.0, WZMX +.9, Classic Rock WCCC/F +.6, WKSS +.4.  M/A/M Loss:  Classic Hits WDRC/FM -1.8, WTIC -1.4, WTIC/F -.5, WRCH -.4, WWYZ -.3, Public News/Talk WNPR -.3.  Cluster Leaders:  CBS 29.2, CCU-E 20.3, BUCKLEY 6.0.  

Author was DJ on WCCC A/F, Hartford, September ’67; built Public Alternative WWUH-FM, University of Hartford July ’68. 

Radio:  The Great Connector.  Wireless, Everywhere and Free.  

–CLARK SMIDT, Broadcast Advisor / Media Connector positioning & sales strategy since 1971, WBZ A/F, Boston.  Assignments focus on priorities and best use of resources for cashable votes.

clarkfsmidt@gmail.com 978 470 2120, Andover, MA. www.broadcastideas.com

About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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