As Borrell Associates outlined in its report four years ago, politics in this country has become an endless campaign, with TV and cable outlets the chief beneficiaries. There are 30,000 elections being held across the U.S. this year, injecting what we they estimate will be $8.3 billion into the advertising ecosystem. The spending runs from $47,000 for the average town council race up to $23 million for a Senate campaign or $27 million for a gubernatorial race. Close to two-thirds of that money will be spent between July 1 and Election Day.
Please Login to view this premium content. (Not a member? Join Today!)
As Borrell Associates outlined in its report four years ago, politics in this country has become an endless campaign, with TV and cable outlets the chief beneficiaries. There are 30,000 elections being held across the U.S. this year, injecting what we they estimate will be $8.3 billion into the advertising ecosystem. The spending runs from $47,000 for the average town council race up to $23 million for a Senate campaign or $27 million for a gubernatorial race. Close to two-thirds of that money will be spent between July 1 and Election Day.
