Police/Detective TV, Consumers and Retail

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Law & Order: Special Victims UnitCrime has long been a staple of prime time TV, and it still is. It is a big audience program type, making it a perfect vehicle for products and services that are used by just about everybody. That said, it tends to draw an older crowd, and is perhaps a little bit surprisingly weighted toward the female side. This study based on research from BIGinsight will reveal these facts and more about the audience for this important television genre.


The first section of the report will delve into the personal statistics of the audience; then we move on to how they use media; and finally, we examine the group’s buying patterns.

Read on and learn!

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