Podcast Listening, Revenues Expand
Bridge Ratings podcasting studies show that while there is variance in the industry regarding the amount of money advertisers have invested in podcasting, revenues have grown approximately 25% over the last five years.
In fact, Bridge President & CEO Dave Van Dyke says the findings indicate a huge potential for growth (cost-per-thousands and total revenue) which is expected to stay consistent into 2020 at least.
As the number of podcasting listeners continues to expand (~8% over the last five years), the number of podcasts they listen to increases as well. Total podcast listens have grown ~11% during the same period and going forward Bridge sees these numbers accelerating.
Listener acquisition is fed in four key areas:
· Well-known radio personalities or celebrity hosts
· Cross promotion on both traditional radio and popular podcasts
· Social media buzz
· Presence in digital consumption rankers such as the iTunes Top 10 list.
Read more at: www.bridgeratings.com/