The best way to get a consumer to consult their smartphone prior to shopping is via out of home platforms, says the Outdoor Advertising Association of American, giving it strong point of purchase (POP) powers.
Stephen Freitas, OAAA chief marketing officer, says “… this… study offers multiple proof points to support the value of OOH… with the help of smartphones… OOH can intercept consumers who are near or at the point of purchase like no other ad medium… ”
