Broadcasters are embracing a new reality as we charge into 2017.
Over-The-Top video (OTT), which started “as a vexing outlier,” has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies.
Its hold on cord avoiders and its radical influence on technology, programming and advertising shifts is certain and can no longer be ignored. OTT now shapes how we all think of “TV,” how the world consumes it, and how broadcasters produce, distribute and monetize it.
That’s how Ooyala’s third annual State of the Broadcast Industry 2017 report opens, with the declaration that “OTT is, without doubt, a central part of the broadcast experience today and will continue to be in the year — and years — ahead.”
What will broadcast TV and radio C-Suiters need to know about this “new normal”?