Want Easier In-Car iHeartRadio’s Access?

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If personalized content through the dashboard, along with integrated iHeartRadio access, is a key feature in your next new vehicle, General Motors is the brand for you.


GM and IBM on Wednesday announced a partnership that pairs each company’s OnStar and IBM Watson technologies for the creation of “OnStar Go,” the auto industry’s first cognitive mobility platform.

GM drivers will start having access to the new platform in early 2017.

17CHVO35000_v2.tifSpecifically, iHeartRadio will use Watson Personality Insights from OnStar Go to curate personalized experiences that leverage on-air personalities and local content from radio stations across the U.S.

Drivers will be invited to share information from their calendars, social graph, location, music preferences and more, to create dynamic and locally relevant entertainment experiences.

“On average, people in the U.S. spend more than 46 minutes per day in their car and are looking for ways to optimize their time,” said Phil Abram, Executive Director of GM Connected Products and Strategy. “By leveraging OnStar’s connectivity and combining it with the power of Watson, we’re looking to provide safer, simpler and better solutions to make our customers’ mobility experience more valuable and productive.”

The GM/IBM partnership expands the existing “OnStar AtYourService” platform. These capabilities will be available in more than 2 million 4G LTE connected vehicles and millions of GM vehicle brand app-enabled mobile devices in the U.S. by the end of 2017 — with the driver’s consent.

iHeartRadio joins Mastercard, ExxonMobil, Glympse and Parkopedia as the first brands to join the platform.


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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.