Online video and TV budgets: Sanity check time

By on Jun, 27 2014 with Comments 0

Brian WieserOngoing conjecture put forward by many market participants regarding shifts of spending between traditional TV and online video have led us to give additional consideration to the idea, at least running a sanity check on our assertions on this topic. Specifically, we have held in general that large brands have separate line items on media plans for TV and digital media (among others), each with different media goals.

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About The Author: RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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