NYT Builds Podcast Unit

By on Apr, 6 2016 with Comments 0

New York TimesThe New York Times is jumping into the world of podcasts, looking for new revenue.

The media company will launch a handful of shows with outside partners to begin.

The company will then use those podcasts as a platform from which to build audience.

The Times’ effort, focused on pulling in revenue and attracting listeners at broad scale, follows similar paths carved out by the Guardian and the Wall Street Journal, reports the Nieman Foundation, which believes the Times is the first newspaper to create a separate podcast unit.

Samantha Henig will lead the team as editorial director for audio; several other staffers are being moved to new posts this week.

 

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

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