How To Earn Trust With Potential PPM Panelists

By on Sep, 20 2016 with Comments 0

RBR + TVBR — BEHIND THE STORY

The use of contests and cool giveaways as a way for AM and FM radio stations to earn higher ratings in the latest PPM-based Nielsen Audio survey may not be as effective as some GMs, RVPs and C-Suite executives might think they area.

That’s because nearly half of potential PPM panelists don’t trust your stations, and believe most radio station contests are rigged.

What can a radio station group do to overcome this finding from a recent study conducted by NuVoodoo Media Services?

RBR + TVBR contacted the data-driven media marketing, programming and content intelligence provider launched in December 2010 by former Critical Mass Media President Carolyn Gilbert, and chatted with NuVoodoo EVP/Research Analysis Leigh Jacobs

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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