The beIN SPORTS network of sports channels are in with Nielsen for its Total Audience framework, thanks to a long-term deal inked between the ratings company and the parent of the beIN SPORTS and beIN SPORTS en Español pay-TV networks.
The agreement, announced Wednesday (3/29), allows beIN SPORTS to receive audience estimates for linear television and digital content viewing on mobile and computer devices.
The deal also makes beIN SPORTS one of the first sports networks to be certified for Nielsen’s Digital in TV Ratings measurement.
In addition, beIN SPORTS and beIN SPORTS en Español will have access to Nielsen Digital Content Ratings and Nielsen Total Content Ratings.
Nielsen Digital in TV Ratings (DTVR) is Media Rating Council (MRC)-accredited for its contribution to TV audience measurement for programming viewed on computers and mobile devices.
Antonio Briceño, Deputy Managing Director for beIN SPORTS in the U.S., commented, “Nielsen Total Audience measurement provides us with complete visibility into how our viewers are engaged with our programs regardless of ad load. In addition, we are confident in Nielsen’s linear and digital measurement capabilities as they enable us to effectively monetize our inventory and provide the confidence media buyers require to deliver better cross-screen campaign results to advertisers.”
The three products are components of Nielsen Total Audience and provide beIN with comprehensive measurement capabilities of digital and linear television content across all access points.
Peter Bradbury, Managing Director of Nielsen National Television Client Solutions, added, “Having cross-platform metrics that enable insights into what consumers are watching is critical for the long-term business success of any media company.”