The Nielsen Company (Luxembourg) S.à r.l., an indirect wholly owned subsidiary of ratings and data intelligence giant Nielsen, on Wednesday (1/25) proposed to issue $500 million principal amount of senior notes due 2025 in a private offering that is exempt from the registration requirements of the Securities Act of 1933.
Why the half-billion dollar debt offering?
Nielsen intends to apply the net proceeds of the offering for general corporate purposes, which could include capital expenditures, working capital and redemption or repayment of debt.
If applicable, Nielsen would also use some of the funds toward its $560 million purchase of Gracenote from Tribune Media Co.
