Nielsen: TV Homes Rise 1.7% For New Season
There are now 118.4 million TV homes in the U.S.
That’s the new total to be used for the 2016-17 TV season, according to Nielsen’s National Television Household Universe Estimates.
The grow represents a 1.7% rise from the 2015-16 season.
The number of persons age 2 and older in U.S. TV Households has also risen, to 301.7 million.
Nielsen uses U.S. Census Bureau data combined with information from the national TV panel to arrive at Advance TV Universe Estimates in early May. It then distributes final Universe Estimates before the start of each TV season.
The 2017 National Universe Estimates reflect real changes in population since last year and updated TV penetration levels, differentially calculated for qualifying market break and age/sex demographic categories.
Additionally, the percentage of total U.S. homes with televisions receiving traditional TV signals via broadcast, cable, DBS or Telco, or having a broadband Internet connection is currently at 96%, an increase of 0.8% from last year’s estimate.
Nielsen applies TV penetrations to convert the total household and population estimates to TV households and persons therein.
The 2017 TV penetration for U.S. households was estimated based on data collected during the recruitment of homes for Nielsen’s People Meter panel.
Nielsen’s national definition of a TV household states that homes must have at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable set-top-box or satellite receiver and/or with a broadband connection.