TV Slips, Radio Strong, As Digital Use Grows

By on Oct, 5 2016 with Comments 2

Adults still spend more time watching TV each day than they do with their digital gadgets and with AM/FM radio.

However, the average adult is spending slightly less time watching live TV while radio consumption is statistically unchanged from two years ago.

Those are the latest findings from Nielsen, which examined the average time spent per day on all types of media among adults aged 18 and older in its latest Nielsen Total Audience Report. 

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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