Nielsen expands sample size in local TV markets

By on May, 28 2014 with Comments 0

Nielsen1Nielsen announced a significant and broad expansion to its ongoing sample improvement plan that will expedite increases in existing local television markets. The sample expansion will increase the stability of the ratings and add utility for customers by improving representation for hard-to-reach demos.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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