Nielsen expands movie measurement

0

Nielsen EDI announced that it has expended its global movie box office measurement business to include Japan and South Korean. Those are the two largest movie theater markets in Asia. Nielsen says its clients now have access to daily box office receipts from countries representing 80% of the worldwide movie marketplace.



SHARE
Previous articleTransformers get Animated
Next articleWIPO wipeout
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.