Nielsen digs deep on Back to School

By on Aug, 21 2014 with Comments 0

Nielsen1A recent study by Nielsen found that, like other “holidays,” Back-to-School season is increasingly influenced by technology…informing how consumers shop and what they buy—with advertisers helping drive the change. Key findings:

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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