Nielsen: Country and Top 40 lead PPMs
According to Nielsen’s notes on July PPMs, after hitting all-time highs for share in June, Country is holding steady after with 8.6% for persons 6+ (tied for the top with Top 40) and 8.4% in Adults 25-54. However, it slipped to 10.2% in the 18-34 demographic.
Top 40’s 6+ number is its best since July 2012 while Hot AC continues to grow at 6.4% for 6+, 7.2% for 18-34, and 6.9% in 25-54. Classic Rock, with 5% in 6+ and 4.1% for 18-34, also set new highs, but Alternative beat Classic Rock in 18-34 with a 5.2%, its best since July 2013.
Urban AC’s 25-54 5% share was its first to hit the 5% mark since May 2013, before which it was steady above that level for almost two years.
Nielsen also noted that News-Talk continued its annual seasonal down-cycle due to “the changes in lifestyles, work habits and consumer trends that occur each summer, coupled with news and sports cycles,” with 6+ down to its lowest share since tracking began in 2011 at 8.1%.
All News was flat at 2.5% and Sports was up slightly year-to-year to 4.1%.