Nielsen Challenged on eCBET

By on Apr, 4 2016 with Comments 0

Abitron / PPM 360Nielsen says its PPM is capturing more listening with enhanced Critical Band Encoding Technology.

What the company should say, according to programming consultant Richard Harker, is “PPM missed 1.4 million quarter-hours of radio….sorry.”

In an article by Managing Director of Nielsen Audio Brad Kelly and Chief Engineer Arum Ramaswamy last week, both expressed optimism about radio because of enhancements made possible with the company’s enhanced PPM encoding software.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)

About The Author: Leslie Stimson has been a reporter for 35+ years, starting in radio news. She’s spent the last 20 years reporting for radio trades.

Comments are closed.