NextRadio Plus PRSS Equals Fresh Content
NextRadio is joining with the Public Radio Satellite System (PRSS) to integrate its new PRSS MetaPub Platform enhanced visual features and information from public radio programming into NextRadio. This integration will allow public radio stations that air national shows to automatically set up the feed directly into NextRadio. The result is a particular program or story enhanced with visual images along with other descriptors such as the title of the show, the topic at hand, the host, or other elements.
The benefit for stations and producers is increased revenue potential and listener engagement as well as the ability to collect listener data via NextRadio app tracking.
The first shows to start serving data to public radio listeners include:
* Morning Edition (NPR)
* All Things Considered (NPR)
* Classical 24 (APM)
* BBC World Service (APM)
* Weekend Edition Saturday (NPR)
* Weekend Edition Sunday (NPR)
* Weekend All Things Considered (NPR)
“We are so pleased to be bringing News/Talk/Music radio to life in the NextRadio app,” said Paul Brenner, President of NextRadio. “News/Talk grew by 275% in tune-ins in the last year, making it one of the fastest-growing genres listened to through NextRadio. By offering this feature to consumers, it will allow the station to provide a richer listening, and now viewing, experience.”
“MetaPub’s dynamic system of integrating enhanced metadata into broadcast content is a logical next step to ensure public radio listeners have the best possible experience with their favorite shows,” said Michael Beach, Vice President of NPR Distribution, which manages the PRSS. “We are looking forward to working with NextRadio to ensure that not only do listeners have a better product, but they have more ways to enjoy it, thanks to NextRadio’s FM smartphone app.”