Now that NextRadio has agreements with Sprint, T-Mobile and AT&T, how can the industry get Verizon and Apple to join as well?
Backers used awareness campaign results to create a tipping point to help get the two large carriers this year, said NextRadio President Paul Brenner.
The goal is to continue to build momentum via social campaigns, on-air spots and increase content association with the NextRadio app until they’re are on board, according to Brenner, who spoke with RBR+TVBR.
