Nexstar buys cloud-based CMS platform
Nexstar Broadcasting acquired the stock of Enterprise Technology Group, provider of cloud-based content management, engagement and monetization solutions. The integration adds new IP, technology and a team of skilled developers which complement Nexstar’s current content management businesses, and was funded through internal sources.
ETG’s re-engineered platform utilizes the public cloud to provide publishers with a platform that can effectively and efficiently enable client side customizations along with enhanced responsive content management system (CMS) capabilities. Enterprise Technology Group’s domestic and international clients include broadcasters, print publishers, brands and retailers, as it delivers “any screen” capabilities with respect to content creation, management, engagement and monetization.
Tom O’Brien, Nexstar Broadcasting Group EVP/Digital Media and Chief Revenue Officer, commented, “ETG represents an excellent strategic fit with Nexstar’s current digital media portfolio. Combining their multi-screen, responsive technology with Nexstar’s existing digital platform and agency capabilities, from our Internet Broadcasting and Inergize Digital divisions, enables us to expand the range of “best of breed” content publishing and monetization tools that we can offer to power our clients’ digital media businesses.”
The addition of ETG’s operations are expected to expand Nexstar’s digital business portfolio to approximately $50 million in annual run rate revenues.
Said Perry Sook, Chairman, Nexstar CEO: “This is another step in our plan to strategically invest in and expand our digital media portfolio to serve a broad range of businesses and needs. By combining Nexstar’s technology offerings and capabilities with ETG’s, our holistic approach to content rendering, analytics and platform optimization will create revenue opportunities and deliver value across our existing digital media operations and to our growing client base, particularly those seeking cross-device CMS solutions.”