News TV, Consumers and Retail

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MIB Reports TV NewsIntroduction to the News programming report
The Americans who make a regular habit of watching the News on television are a powerhouse group. They may be a little out of the wheelhouse of advertisers seeking to establish a brand name in the mind of a young adult, but they are attentive and they have cash. It is also a very large group, comprising well over 40% of all 18+ television viewers – and just as many watch on at least an occasional basis. Take a look.


The report is in three parts — we’ll start out with a look at the audience. After that we’ll dig into media usage and influence, including what radio programming this group favors. Finally, the retail habits of this group will be put under the BIGinsight microscope.

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