The new national campaign, “No Bollocks,” marks the first time Newcastle has invested in national TV ads, created via AOR Droga5. The campaign launched with national TV spots on 4/2. Gwendolyn Boyce, Newcastle’s Brand Manager, tells RBR-TVBR the ads will air on national TV networks and channels including Comedy Central, ESPN, FX and NBC Sports and will be seen during a variety of targeted shows including the Daily Show, Mythbusters, ESPN’s Sportscenter, and more.
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