Nielsen Defends Its Total Audience Measurement

By on Dec, 15 2016 with Comments 0

NBCUNBCUniversal says Nielsen‘s Total Content Ratings product is unacceptable in its current form, and that it must delay its rollout.

Nielsen has responded by telling RBR + TVBR  that it stands by its Total Audience Measurement, and that Total Content Ratings are on schedule to syndicate data on March 1, at which time Nielsen clients will be able to use the data for external purposes.

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About The Author: Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.

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