NBC's Thursday line-up w/ 'The Office' holds viewers

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At 8 p.m. ET, an encore telecast of “Community” delivered a 0.6/2 in 18-49 and 2.2 million viewers overall.  Note that on average this season, “Community” originals have been adding 39 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.  


At 8:30 ET, a rebroadcast of “Parks and Recreation” averaged a 0.7/2 in 18-49 and 2.0 million viewers overall.  Keep in mind that on average this season, original telecasts of “Parks” have been adding 34 percent to their next-day “live plus same day” 18-49 rating when Nielsen includes additional time-shifted viewing in “live plus seven day” ratings.
 
From 9-9:31 p.m. ET, an encore telecast of “The Office” (1.1/3 in 18-49, 2.8 million viewers overall) tied for #2 in the half-hour among ABC, CBS, NBC, Fox and CW in adults 18-49 and is #1 in adults 18-34, men 18-34 (tie) and women 18-34.  “The Office” built on its lead-in by 57 percent in 18-49 rating and 42 percent in total viewers.  Note that on average this season, “Office” originals have been adding 43 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.  
 
At 9:31 ET, a rebroadcast “Whitney” averaged a 0.8/2 in 18-49 and 2.1 million viewers overall.  Keep in mind that on average this season, “Whitney” originals have been adding 34 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.    
 
From 10-10:31 p.m. ET, an encore telecast of “The Office” delivered a 0.8/2 in 18-49 and 1.9 million viewers overall.  “The Office” tied for #1 in the half-hour among ABC, CBS and NBC in men 18-34.  
 
At 10:31 ET, a rebroadcast “Up All Night” (0.7/2 in 18-49, 1.9 million viewers overall) retained 88 percent of its 18-49 lead-in from “The Office” and 98 percent of its total-viewer lead-in.  Keep in mind that on average this season, “Up All Night” originals on Wednesday nights have been adding 47 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings. 

(source: NBC)