NBC: “Up all Night” up week to week

By on Sep, 28 2012 with Comments 0

NBCThursday Results (based on official nationals): At 8 p.m. ET, “Saturday Night Live Weekend Update Thursday” (1.5/5 in 18-49, 4.7 million viewers overall) retained 94 percent of its rating from the prior week despite the arrival this week of competition in the half-hour from CBS’s season premiere of “Big Bang Theory” and ABC’s series debut of “Last Resort.”  Saturday Night Live Weekend Update Thursday” improved on NBC’s time-period averages from last season by 7 percent in 18-49 rating (1.5 vs. 1.4, L+SD non-sports) and 35 percent in total viewers (4.670 million vs. 3.447 million).

At 8:30 p.m. ET, “Up All Night” (1.4/4 in 18-49, 3.3 million viewers overall) grew week to week by 8 percent in 18-49 rating (to a 1.4 from a 1.3) and by 5 percent in total viewers (3.3 million vs. 3.1 million), despite the arrival of competition in the time period this week from CBS’s season premiere of “Two and a Half Men” and ABC’s series debut of “Last Resort.”

“Up All Night” retained 93 percent of its 18-49 lead-in from “Saturday Night Live Weekend Update Thursday,” up from last week’s 81 percent retention.  “Up All Night” built on its lead-in in adults 18-34 by 9 percent (with a 1.2 rating vs. a 1.1) and in women 18-34 by 15 percent (1.5 vs. 1.3).

Keep in mind that last season “Up All Night” added an average 51 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results, the biggest percentage increase for any comedy on ABC, CBS, NBC or Fox.

From 9-9:31 p.m. ET, “The Office” (2.1/6 in 18-49, 4.1 million viewers overall) maintained its season-premiere rating of one week earlier despite the arrival in the time period of competition this week from the season debuts of ABC’s Grey’s Anatomy,” and CBS’s “Person of Interest.”  This week’s “Office” also remained within 5 percent of the show’s 2.2 average for last May’s sweep in 18-49 (with a 2.1 rating vs. a 2.2).  This week’s “Office” built on its lead-in by 50 percent in 18-49 rating and 27 percent in total viewers.

Note that last season “The Office” added an average 50 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results.

From 9:31-10 p.m. ET, “Parks and Recreation” (1.6/4 in 18-49, 3.3 million viewers overall) retained 94 percent of last week’s season-premiere rating in adults 18-49 despite this week facing the concluding half-hours of ABC’s Grey’s Anatomy” season debut and CBS’s “Person of Interest” season premiere.  “Parks and Recreation” retained 76 percent of its 18-49 lead-in from “The Office,” while retaining 91 percent in adults 18-34 (2.0 vs. 2.2) and 95 percent in men 18-34 (2.0 vs. 2.1).

Keep in mind that last season “Parks and Recreation” added an average 39 percent to these next-day “live plus same day” ratings when Nielsen reported “live plus seven day” results.

·       At 10 p.m. ET, “Rock Center” averaged a 0.8/2 in1 8-49 and 3.1 million viewers overall).

In Late-Night Metered Markets Thursday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.8/7; CBS’s “Late Show with David Letterman,” 2.9/8; and ABC’s combo of “Nightline,” 3.1/8; and “Jimmy Kimmel Live,” 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; “Late Show,” 0.8/4; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.6/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5).  In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.5/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: NBC)

About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

Comments are closed.





Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.