NBC finishes upfront with solid rate increases

By on Jun, 24 2014 with Comments 0

NBCNBC has wrapped its annual upfront negotiations with commitments in the area of $2.5 billion–up 11% from a revised estimate of $2.25 billion last year. That’s the best rate increases so far, topping CBS and ABC, which recently concluded their upfront negotiations.

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About The Author: Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.

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