NBC finds strength in Community

By on Mar, 30 2012 with Comments 0

NBCThursday Results:

  • At      8 p.m. ET,      “Community” (1.7/6 in 18-49, 3.6 million viewers overall) matched its second highest 18-49 rating since September      29, behind only the strong March      15 results for the first “Community” original in three months.       Despite running for the first time this spring against an original      telecast of CBS’s “Big Bang Theory,” while also facing Fox’s “American      Idol” and ABC’s “Missing,” “Community” maintained its 18-49 rating of the      prior Thursday.  In the time period, “Community” is currently #2 among ABC, CBS, NBC, Fox and CW in men      18-34 ahead of Fox’s “American Idol” (with a 1.8 rating vs.      “Idol’s” 1.6).  Keep in mind that on average this season, original      telecasts of “Community” have been adding 39 percent to these      next-day “live plus same day” 18-49 ratings when Nielsen      includes additional time-shifted viewing in “live plus seven      day” results.
  • At      8:30 ET, “30 Rock” (1.5/4 in 18-49, 3.2 million viewers overall)      matched its 18-49 rating of one week earlier in the highly competitive      time period versus Fox’s “American Idol,” CBS’s “Rules of      Engagement” and ABC’s “Missing.”  “30 Rock” is currently      tied for #2 in the time period among ABC, CBS, NBC, Fox and CW in men      18-34.  Note that “30 Rock” originals have been adding 47      percent to these next-day “live plus same day” ratings when      Nielsen issues “live plus seven day” results so far this      season.
  • From      9-9:31 p.m. ET, a rebroadcast of “The Office” delivered a 1.2/3      in 18-49 and 2.6 million viewers overall.  This is the second      highest 18-49 rating this season among six “Office” encores aired to      date.
  • At      9:31 ET, “Up All Night” (1.3/4 in 18-49, 2.9 million      viewers overall) built on its lead-in from an “Office” encore by 8 percent      in 18-49 rating and 14 percent in total viewers.  Note that      “Up All Night” originals have been adding 51 percent to these      next-day “live plus same day” ratings when Nielsen issues      “live plus seven day” results so far this season.
  • At      10 p.m. ET, “Awake”      averaged a 1.0/3 in 18-49      and 3.1 million viewers overall.  Note that “Awake” is one of the most time-shifted shows      on television, with the “live plus same day” rating for its first two      telecasts growing by 62 percent when Nielsen issued “live plus seven day”      ratings for that week.

In Late-Night Metered Markets Thursday night:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.5/7; CBS’s “Late Show with David Letterman,” 2.6/7; and ABC’s combo of “Nightline,” 2.9/7; and “Jimmy Kimmel Live,” 1.4/4.
  • In      the 25 markets with Local People Meters, adult 18-49 results were: “The      Tonight Show with Jay Leno,” 0.8/4; “Late Show,” 0.7/3; “Nightline,”      0.8/4; and “Jimmy Kimmel Live,” 0.4/2.
  • At      12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in      metered-market household) beat CBS’s “Late Late Show with Craig      Ferguson” (1.3/5 with an encore).  In the 25 markets with Local      People Meters, “Late Night” (0.6/4 in 18-4) topped “Late      Late Show” (0.4/3 with an encore).
  • At      1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in      metered-market households and a 0.4/3 in adults 18-49 in the 25 markets      with local people meters

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)

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About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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