NBC fared well against Super Bowl

By on Feb, 4 2013 with Comments 0

NBCFrom 7-9 p.m. ET, encore telecasts of “Betty White’s Off Their

Rockers” averaged a 0.3/1 in 18-49 and 1.4 million viewers overall at

7 p.m.; a 0.3/1 in 18-49 and 1.3 million viewers at 7:30; a 0.5/1 in

18-49 and 1.9 million viewers at 8; and a 0.5/1 in 18-49 and 1.9

million viewers at 8:30.  From its first telecast to its fourth, “Off

Their Rockers” grew by 0.2 of a rating point in adults 18-49 and by 38

percent in total viewers.

*           From 9-11 p.m. ET, “Live From New York: The First 5 Years of

Saturday Night Live” averaged a 0.5/1 in 18-49 and 2.0 million viewers

overall.  “Live From New York: The First 5 Years of Saturday Night

Live” grew from its first half-hour to its fourth by a tenth of a

rating point in 18-49 rating (to a 0.6 from a 0.5) and by 21 percent

in total viewers (2.3 million vs. 1.9 million).

NOTE: All national ratings are “live plus same day” from Nielsen Media

Research unless otherwise indicated.

About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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