With “Sunday Night Football” and “The Voice” accounting for the week’s
#1, 2 and 3 primetime programs in 18-49, NBC has won the season’s 13th
week in 18-49, total viewers and all other key ratings categories with
gains versus the same week last year of 14 percent in 18-49 and 13
percent in total viewers.
NBC has now ranked #1 or tied for #1 in 18-49 for 11 of the season’s
first 13 weeks.
Season to date, NBC is up 24% in 18-49, having moved from #4 at this
point last year to #1 this year, and up 19% in total viewers.
It’s the first time in nine years (since 2003) that NBC has been #1 at
this point in the season.
NBC’s 3.1 season average is its highest rating at this point in the
season in five years (since 2007).
NBC’s lead of 0.3 of a rating point so far this season (3.1 vs. 2.8
for #2 CBS) matches the biggest for any network at this point in the
season in 10 years (since NBC led by 0.7 of a point at this point in
the 2002-03 season).
For the Week:
* NBC programs accounted for the #1 primetime broadcast in every key
demographic:
* “Sunday Night Football” was the #1 primetime show of the week on
ABC, CBS, NBC and Fox in adults 18-49, adults 18-34, adults 25-54 and
all key adult-male demos.
* Tuesday’s “Voice” finale was #1 in women 18-34, 18-49 and 25-54.
* NBC was up versus the same week last year in every key ratings
category.
