NBC cheers gain by Whitney

By on Mar, 8 2012 with Comments 0

NBCWednesday Results:

  • At 8 p.m. ET, “Whitney” (1.6/4 in 18-49, 4.3 million      viewers overall) is currently reporting three-week highs in 18-49      and total viewers, with week-to-week gains of 7 percent in 18-49 rating      (to a 1.6 from a 1.5) and 5 percent in total viewers (4.324 million vs.      4.129 million).  In an intensely competitive time period opposite      Fox’s “American Idol,” CBS’s “Survivor: One World” and      ABC’s encore of “The Middle,” “Whitney” earned its top      18-49 and total-viewer results since February 15 (pending updates).  Versus NBC’s average in the time period      last season, “Whitney” is up 23 percent in 18-49 rating (with a      1.6 vs. a 1.3, “live plus same day” non-sports).  Note that      first-run telecasts of “Whitney” have averaged a 36 percent      increase on these next-day “live plus same day” ratings when      Nielsen has issued “live plus seven day” results.
  • At 8:30 ET, “Are You There, Chelsea?” (1.5/4 in 18-49, 3.7 million viewers overall) is currently reporting a four-week high in      18-49 and a five-week high in total viewers, with week-to-week gains of 15 percent in      18-49 rating (to a 1.5 from a 1.3) and 6 percent in total viewers (3.666      million vs. 3.452 million).  In an intensely competitive time period      opposite against Fox’s “American Idol,” CBS’s “Survivor:      One World” and ABC’s encore of “Suburgatory,” “Chelsea”      served up its highest 18-49 rating since February 8 and biggest overall      viewership since February 1 (pending updates).  Last night’s      “Chelsea” retained 94 percent of its 18-49 lead-in from      “Whitney.”  Keep in mind that      first-run telecasts of “Chelsea” have been adding 28 percent to      these next-day “live plus same day” ratings when Nielsen issues      “live plus seven day” results.
  • At 9 p.m. ET, an encore telecast of “Law & Order:      Special Victims Unit” (1.0/3 in 18-49, 3.6 million viewers overall)      locked up NBC’s top 18-49 and total-viewer results in this time period      since February 8.  The “SVU” encore grew from its first      half-hour to its second in every key ratings category.       “SVU” grew from half-hour to half-hour by 33 percent in adults      18-49 (to a 1.2 rating from a 0.9) and 17 percent in total viewers (3.9      million vs. 3.3 million).
  • At 10 p.m. ET, “Rock Center with Brian Williams”      (1.0/3 in adults 18-49, 3.6 million viewers overall) shifted to the 10      p.m. hour with the show’s highest results since February 8.  Versus      the prior week’s figures in the 9 p.m. hour, “Rock Center” was      up 43 percent in 18-49 rating (to a 1.0 from a 0.7), up 63 percent in      adults 25-54 (1.3 vs. 0.8) and up 30 percent in total viewers (3.562      million vs. 2.748 million).

In Late-Night Metered Markets Wednesday night:

  • In Nielsen’s 56 metered markets, household results were:      “The Tonight Show with Jay Leno,” 2.4/6 with an encore telecast;      CBS’s “Late Show with David Letterman,” 2.1/5 with an encore;      and ABC’s combo of “Nightline,” 3.4/8; and “Jimmy Kimmel      Live,” 1.5/5 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49      results were: “The Tonight Show with Jay Leno,” 0.8/4 with an encore;      “Late Show,” 0.5/2 with an encore; “Nightline,” 1.1/5;      and “Jimmy Kimmel Live,” 0.6/3 with an encore.
  • At 12:35 a.m., “Late Night with Jimmy Fallon”      (1.2/4 in metered-market households with an encore) beat CBS’s original      “Late Late Show with Craig Ferguson” (1.0/4).  In the 25      markets with Local People Meters, “Late Night” (0.5/3 in 18-49      with an encore) topped “Late Late Show” (0.3/2).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged      a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults      18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(Source: NBC)

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About The Author: RBR-TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.

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