NAB Show N.Y. Adds Live Streaming Confab
NEW YORK — The first-ever Live Streaming Conference geared toward broadcasters, cable companies, agencies, content owners and digital media professionals has been set for November 9 at the Jacob K. Javits Convention Center in the Hell’s Kitchen section of Manhattan.
The conference is being tacked onto the 2016 NAB Show New York, set for November 9-10.
To help make a big inaugural splash, Facebook’s U.S. group lead, Tech/Telco, Entertainment and Multicultural—Bob Gruters—will keynote the Live Streaming confab.
The NAB is teaming up with Digital Media Wire in producing the single-day event, which will feature sessions on topics related to live streaming video. The conference will also explore the latest methods that content creators, brands, and marketers are using to build, grow, engage, and monetize their audiences via live streaming video.
Gruters is expected to share his view on the future of mobile video, upcoming video formats such as live streaming, and what brands should do to keep pace and understand the value of their mobile video efforts.
“Live streaming technology is providing new ways for content owners and broadcasters to reach new audiences and better serve their core viewers,” said Chris Brown, the NAB’s EVP of Conventions and Business Operations.
Produced by the NAB and co-located with InfoComm Connections, NAB Show New York expects some 7,000 attendees and 300 exhibitors on hand to learn about next-generation technology for the television, film, satellite, online video, live events, corporate A/V, production and post-production industries.